I help growing businesses transform their digital touchpoints intorevenue drivers.
Turning Window Shoppers into Buyers: Redesigning Golf Wang's Product Discovery
Through user research and usability testing, I redesigned Golf Wang's e-commerce product listing page, improving the add-to-cart journey by surfacing key product details upfront and reducing navigation friction—resulting in a 33% boost in ease of use.
Coachella: Reducing Medical Emergencies Through Data-Informed Navigation Design
Through user research with 37 attendees, I redesigned Coachella's app to address 100+ annual heat-related emergencies by introducing priority-based wayfinding and mobile ordering—improving navigation efficiency by 40% in usability testing.
Coachella: Reducing Medical Emergencies Through Data-Informed Navigation Design
Through user research with 37 attendees, I redesigned Coachella's app to address 100+ annual heat-related emergencies by introducing priority-based wayfinding and mobile ordering—improving navigation efficiency by 40% in usability testing.
I am breaking into the industry with over six years in customer success and a degree in business marketing, I bring a unique background to champion the user to accessible and considerate solutions while providing business results. My approach ensures that digital concepts not only come to life but feel intuitive, impactful, and seamlessly integrated into the user experience. When I’m not designing you can find me practicing my dj skills, and awaiting the next season of Severance.
